Saga EDF "If you don't preserve nature..."

If you don't preserve nature by switching off your computer, who will?

If you don't preserve nature by using low-wattage bulbs, who will?

If you don't preserve nature by switching your television off stand-by, who will?

If you don't preserve nature by installing solar panels, who will?

Theses print ads were made by Publicis Group, for EDF Group (one of the major European energy players and the major player on France electricity market). They're funny, and maybe they'll get the point across, but it could also be another move by EDF to polish up its green image. They have done very little with actual renewable energies. Still, public awareness is important, and these ads do a good job and could make a good desktop background.