Volkswagen weight-watching dog (2012)

Volkswagen has recently released a new commercial video which was published during the Super Bowl, and the ad has been named “The Dog Strikes Back”.

As you can see from the video posted, this is probably the most interesting commercial ever to promote a Volkswagen model, and the accent is being put on “weight loss”, transferring from our main star of the video, the dog, to the promoted German model, the new Beetle.

The video starts with an over-weight dog, who can’t fit through its small door in order to run after the car he likes, the 2012 VW Beetle, and after our “star” is “working out” and refusing to eat that much, he eventually sees its dream come true.

Super Bowl XLVI was yet another big year for ad animals.
After delivering arguably the most successful Super Bowl commercial of 2011 with “Little Darth Vader,” expectations for Volkswagen were high, and the company delivered nicely with this ad.